As interpreted by Technopedica, the Internet of Behaviour comprises behavioural science, edge analytics, and the Internet of Things (IoT), while behavioural data refers to data on the Internet and the IoT such as users' purchase behavior.
Organisations and businesses track users' preferences and consumer behavior over time so they can deliver products and services more accurately to target audiences. Ultimately, the data helps companies to identify their segmentation model and adjust their marketing and promotional strategies accordingly. Gartner predicts that by 2023, 40% of the world's population (that's over 3 billion people) will have their activities tracked and be part of collected behavioural data.
However, corporate behavioural data is extremely sensitive. And once it is leaked, it can expose companies or users to severe cyber threats and crimes. Employees working remotely on laptops and mobile devices may not be protected against cyber threats to the same degree as in the office, as their personal devices may lack the latest updates and security patches. These will expose the organisation and its employees to additional cybersecurity risks.
When an individual's information is leaked, the company or individual may face blackmail, fraud, identity theft, and more. The leakage of internal communications and confidential transactions may also cause severe financial or reputational losses.
HKT's Managed Endpoint Detection and Response (EDR) security solutions can conduct analysis to identify unusual behaviour on the endpoints and automatically prevent, detect and respond to sophisticated endpoint attacks. In this way, they can protect companies from the stealthiest of threats and unknown attacks.
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