The premium soup restaurant chain "Original Taste Workshop" takes great pride in their "100% Made in Hong Kong" promise and their "No MSG, No Chicken Bouillon, Original Taste". The chain introduced digital advertising in its stores across all their nearly 20 outlets, and is already enjoying the benefits.
Previously they used to design, print and install their menus on display boards. By switching to digital advertising, they were able to save time and effort, as well as cutting transport and storage costs. The advantages of going digital were clear, so the company quickly introduced it to all their branches. With the new digital advertising solution, all content is stored and coordinated centrally by the IT department. They can pre-set the times to display the breakfast, lunch, and dinner menus. This also allows the store employees to focus all their efforts on providing good service to the customers.
Sherman Wong, the Director of the chain said, "Previously, it took us 3 days, to update all our menus across all our stores. Now we can update them all simultaneously in just 1 second!" Going digital has also brought some unexpected benefits. "After we introduced the digital advertising, our stores appear much brighter and more vibrant. The text and images on the displays are clearer, and the food looks fresher and more attractive. This has led directly to increased sales."
The digital solution is not just for menu displays. It can also display new products, promotions, and other useful information such as news and weather. HKT also offers other interactive features. For example, a traffic and surveillance system can provide insights into customer demographics to help retailers tailor their products and services better. Sherman also appreciated the stability of the HKT network, and the service support. "These are important for retail operations like us and has made us keen to adopt more digital technology," he said.
Some branches of the chain have dine-in options, and now they are offering free Wi-Fi to give customers a better overall experience. The chain can also obtain information from the customers’ social media accounts via the HKT social media Wi-Fi platform. This helps them to understand the consumption patterns and preferences of their customers better and customize their services more closely to their needs in the future.