A recent report by the research company Gartner, predicts that by 2026, 25% of people will spend at least 1 hour per day in the metaverse. A lot of companies are currently adopting a Direct to Avatar (D2A) business model in the metaverse and customising ads based on the Metaverse avatar’s gender, age, social networks, and interests to create a customer-centric approach and enhance detailed targeting for more accurate audiences. By extending their omnichannel promotions into the Metaverse, businesses can appeal to their customers whenever and wherever they are.
In 2022, Decentraland has launched its first-ever fashion week, known as the MetaVerse Fashion Week (MVFW). It offered more than 60 fashion brands showcasing over 500 different looks. Big names such as Tommy Hilfiger, L'Oréal, Dolce & Gabbana, Etro, Selfridges, and many more participated in this extraordinary event. But this wasn’t just a milestone for one particular industry. It set a pioneering example of the concept of the Metaverse and demonstrated what it cloud be like in the near future.
PCCW and HKT have purchased virtual land in Mega City, the Hong Kong inspired neighbourhood in The Sandbox, thus becoming the first Hong Kong-based integrated communications, media, and technology (CMT) organisation to join the Metaverse. As Hong Kong market leaders, PCCW and HKT will introduce more new-age financial and health technologies, plus e-commerce solutions, to build a fascinating virtual “metacommunity”, which will deliver an entirely new 5G-enabled entertainment experience. HKT also encourages businesses to co-develop Metaverse space with us by sharing innovative ideas and leveraging emerging technologies such as 5G, AR, VR, etc. to further engage with their customers and seize the boundless opportunities manifesting in different aspects.
Learn more about what HKT is planning in the Metaverse.
Read the full report by Gartner.