Smarter retailing drives sales and builds loyalty
Wi-Fi is changing the retail industry. Customers increasingly rely on smartphones and the Internet when they shop, so retailers need to adapt to capitalize on opportunities in a digital world. The good news is HKT Biz Wi-Fi can help your online-to-offline (O2O) strategy to drive sales and build loyalty.
Increase Power of Marketing Efforts
Retailers need to know what their customers want and how they behave, as well as what they like and they don't like. HKT Retail Wi-Fi will help retailers to collect important customer information, demographics and preferences. All these make micro customer targeting possible.
Boost Social Media Marketing
HKT Retail Wi-Fi offers social media accounts login capability so as to help retailers to get more social followers. Retailers can also benefit by getting detailed demographics of their customers to prepare appropriate social media marketing plan to avoid wastage of investment.
Improve Brand Image
Allow to showcase retailers' brand and products on a built-in personalized landing page, which enable to draw customer's attention to latest promotions and prevailing offers. Landing pages for Retail Wi-Fi at different branches can be easily updated through DIY online portal in one go.
Stimulate Instant Purchase
Retail Wi-Fi can provide special coupons to in-store shoppers in order to encourage instant purchase. Retailers can also make use of customer's email information to form regular email campaigns to drive up traffic to retail branches.
HKT Retail Wi-Fi
Find out how HKT Biz Wi-Fi can help corporation drive sales and build loyalty.